Love and hate are two sides of the same story

Why I love fashion

The fashion industry has grown manifold over the past few years. Since India’s young and mid age population has grown. Money has multiplied, awareness, travel and international brands have come in, India is fast following other fashionable cities worldwide. With fashion, once you are addicted, you just can’t settle for anything less. Hence, even in a time of recession we see that shopaholics will continue to shop, maybe a little conservatively but shop they will.

Today, a true fashionista understands why buying an Aldo, Charles and Keith, Mango is important and why “saving all that money to buy gold” is not on their priority list. Fashion is now a sentiment, a power and an identity. It is an industry that can just not be ignored. Whether you are a fashion victim or not, one would have to admit that the lure of its world cannot be ignored.

Fashion speaks of everything that is beautiful, in vogue, it is a joy that's tangible. Names like Sabyasachi, Dior, BCBG, Gucci, Jimmy Choo give goose bumps to those who know what they stand for. Fashion is a chance to express, be creative and enjoy this life. What else is life about if its not about looking beautiful, feeling good, loving your body and enjoying every moment doing something that gives you pleasure. It doesn't have to be useful, it just needs to make you happy.